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05 — COMMERCIAL LAW & BUSINESS SUPPORT

Consumer protection in Argentina: corporate compliance and defense against claims

Law 24.240 on Consumer Protection — supplemented by its amendment 26.361 and specific sectoral regulations — established a broad protective regime shielding consumers from companies that sell them goods or services. For businesses, this means concrete obligations regarding advertising, information, warranties, contracts, and significant consequences in case of non-compliance (fines, punitive damages, compensation).

We advise in both dimensions: businesses, on the design of contracts, warranties, advertising, and internal processes that comply with the regulations and minimize the risk of claims; and consumers, on individual or collective claims for supplier non-compliance.

Obligations of businesses toward consumers

Clear, accurate, detailed and free information (art. 4 Law 24.240)

The supplier must provide the consumer with all necessary information about the good or service: essential characteristics, price, conditions, risks, restrictions.

Truthful advertising (arts. 7 and 8)

Advertising statements form part of the offer and are binding on the supplier. Misleading or deceptive advertising is subject to sanctions.

Legal warranty (arts. 11 et seq.)

Minimum legal warranty of 6 months (non-consumable goods). Repair, replacement or refund depending on the situation. The warranty cannot be waived by contract.

Adhesion contracts (arts. 38 and 988 CCyCN)

Pre-drafted clauses are interpreted against the supplier. Abusive clauses are void: unjustified limitation of liability, transfer of jurisdiction to distant courts, unilateral modification of conditions.

Direct damage and punitive damages (arts. 40 bis and 52 bis)

Punitive damages are a civil sanction applicable when there is serious indifference toward consumer rights. They can multiply the amount of the award and are a powerful tool against repeat offenders.

Services for businesses

  • Regulatory compliance audit
  • Drafting of consumer contracts, general conditions and online terms
  • Review of advertising campaigns and consumer communications
  • Design of internal complaint handling processes
  • Defense in individual claims before administrative authorities (COPREC, Consumer Protection)
  • Defense in punitive damage lawsuits and class actions
  • Advisory on mandatory prior mediation (Law 24.573)

Services for consumers

  • Claims for defective products, deficient services, unfulfilled warranties
  • Claims against banks, health insurance companies, telecommunications companies, public utility companies
  • Claims for misleading advertising or false information
  • Punitive damage actions in serious cases
  • Coordination with consumer associations in class actions

Class actions

The National Constitution (art. 43) and the Supreme Court's case law (Halabi, Padec, Consumidores Financieros) enable class actions in defense of collective rights. They are powerful tools for challenging mass practices: improper service charges, abusive clauses in standardized contracts, widespread deficiencies. We assist in defending companies against these actions and, occasionally, in bringing them when the client is a consumer association.

Why choose Tchestnykh & Asociados

  • Dual advisory: for businesses and consumers, with differentiated teams
  • Preventive design of contracts and processes
  • Firm defense in complex lawsuits and class actions
  • Coordination with expert witnesses and technical specialists
  • Commercial contracts
  • Comprehensive business advisory